Understanding media the extensions of man marshall mcluhan lewis h lapham on amazoncom free shipping on qualifying offers terms and phrases such as the global village and the medium is the message are now part of the lexicon. Like many reviews suggest understanding media the extensions of man is a difficult read because of mcluhans rambles and lacking evidence to support his many ideas on media as an extension of who we are as creators and consumers of content as well as his philosophy that the medium is more important than the content it produces. Understanding the media is carefully aimed at a new generation of media students accessibly written and very well structured the book will be one of those you go back to time and time again throughout your studies in addition it also offers that much needed little found extra in a textbook critical engagement with media and society. Understanding the media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure author eoin devereux applies a model of media analysis that gives equal weight to the production content and reception of media texts a particular emphasis is placed on understanding the mass media in a social context
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