Predas noise is a most rare volume in elegant writing preda is able to explain the complexity of electronic trading revealing that what has often been described as random perturbations enacted by ignorant traders is in fact highly organized intensely social and fully cultural. Along the way preda finds the answer to the paradox of amateur trading the traders arent so much seeking monetary rewards in the financial markets rather the trading itself helps them to fulfill their own personal goals and aspirations contents introduction the ethnography of noise in electronic finance 1 noise in financial markets 30. This book examines the institutional and cultural underpinnings of a financial puzzle given that the overwhelming majority of retail traders lose money in financial transactions why do we see ordinary people continuing to engage in trading this phenomenon is analyzed by means of an ethnographic investigation of how electronic financial markets work. Based on firsthand observations interviews with traders and brokers and on international direct trading experience predas fascinating ethnography investigates how ordinary people take up financial trading how they form communities of their own behind their computer screens and how electronic finance encourages them to trade more and . Access to society journal content varies across our titles if you have access to a journal via a society or association membership please browse to your society journal select an article to view and follow the instructions in this box
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